9 Tips for a Great Newsletter

You’re on your way to writing a great newsletter!

Below are a few things you’ll want to keep in mind as you sit down and write about your lat­est trips and expe­ri­ences.

  1. Ministry vision tagline

    What is your vision? If you don’t have a vision, you’re wast­ing your time. My guess is, if you’ve made it this far, you have a vision. Allow God to devel­op it. Ask your­self this, “What is the sto­ry of my vision?” This will help you if you are hav­ing a hard time artic­u­lat­ing your vision. Tell the sto­ry through the eyes of those impact­ed.

  2. Keep it short

    One page is plen­ty. Two pages should be your max­i­mum. Quality trumps quan­ti­ty.

  3. Big action pictures

    When choos­ing pho­tos, use more action shots than stiff pos­es.

  4. Identify your audience

    Consider tar­get­ing those who already have a pas­sion for mis­sions work.

  5. Use true stories to connect

    Short min­istry sto­ries will impact the read­er much more per­son­al­ly and deeply than an itin­er­ary of events or a dry list of strate­gies and projects. Avoid ser­mons (unless that’s your theme).

  6. Prayer requests

    These are a good addi­tion to your pub­li­ca­tion, pro­vid­ed the list is con­cise. Follow-ups on answers to prayer are also high­ly rec­om­mend­ed.

  7. Make it personal

    People want to sup­port you! Don’t send a gener­ic let­ter from the team when you can send a per­son­al let­ter from you. While you might share some details about your team, also include what your hopes, fears and needs are.

  8. Be Personal

    Instead of writ­ing to a large group of peo­ple, write as though you are writ­ing direct­ly to one spe­cif­ic per­son.

  9. Gratitude Sandwich

    Start your let­ters with a sen­tence that reflects how thank­ful you are for the sup­port you’ve received. Then, end your let­ter with grat­i­tude as well. Thank them in advance for what­ev­er way they choose to sup­port you.

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