Writing Effective Newsletters

*Some of the information in this article was taken from an article written by Ethan Kotel called How to Write Effective Copy


When writing a newsletter, it is important to clearly communicate your vision and purpose to your reader. Below are some tips that will help you through the process of writing your next newsletter.

1) Know Your Audience

  • Who is my audience?

It is important when you sit down to begin to write that you consider who will be reading your newsletter. Think about each of your readers on an individual basis and as a whole. What is their age? What is their gender? What do they do for a living? How do they know you? What do they really want to hear from you?

Use these pieces of information to write a clear, more personalized letter for specific groups of people or individuals.

2) Consider Your Platform and Format

  • Consider how your readers will receive your newsletter

Will you send it in an email, through MailChimp or Campaign Monitor, as a PDF, or will you send it out via “snail” mail?

  • Emails
    • Instead of writing one email to your entire list, split your contact list by age, location, gender or other categories.
    • Create one basic email template and change it according to who will receive it. This will help you create a more personalized email which will make your readers more likely to respond and engage with you.

3) Avoid being generic

  • Use exciting action verbs that draw your readers in and inspire them to take action.
  • Clearly spell out what your reader should do.
  • Make sure that every word you write has a specific purpose, is strong and forceful, and moves the reader into taking action.

4) Edit

  • Ask yourself: Is this information really necessary?
  • Rewrite, rewrite, rewrite!

Go over your letter several times to give yourself a chance to rethink sentences and information you used. Ask a friend or a relative to read it to gain a fresh new perspective. He/she may catch something you missed.

  • Remember: Consider your audience and what is appropriate for them.

It’s not hard to write effective letters. By following these four tips, you can create more effective and compelling newsletters which will inspire and motivate your readers into action and possibly turn them into supporters.

The Battle To Believe

“I tell you, you can pray for anything, and if you believe that you’ve received it, it will be yours.”
– Mark 11:24 NLT

The year 2011 was not a good year financially for many people. The recession continued, people lost their jobs, and some lost their houses. Giving to churches, missionaries, and other charitable organizations were down.

As was the case with many others, so it was with us: our income dropped considerably last year. As I thought about this, I became very discouraged. A dark cloud of unbelief settled over me. I found it very difficult to believe that God would continue to provide for us. For a while, things looked bleak, almost hopeless.

I consider myself to be an optimist.  I believe that God will take care of us, and I try to encourage others to believe the same. However, on this occasion it took every ounce of strength that I had just to believe. In the middle of a spiritual battle simply believing what you know to be true can be a great challenge.

When everything is going well and you feel very close to God, it is easy to believe. It seems foolish to think you would ever doubt.  But during times of testing or times of spiritual attack, it can be very difficult to believe. Spiritual warfare is real.

Luke speaks of the time when Jairus was struggling to believe.  He received word that his daughter had died. “Hearing this, Jesus said to Jairus, ‘Don’t be afraid; just believe, and she will be healed’ ” (Luke 8:50 NIV).

I am reminded of another father who had to wrestle with unbelief.  His son had an evil spirit that robbed him of his speech. It caused him to have seizures and sometimes would throw him into the fire to try to kill him. The disciples could not cast it out. When the boy was brought to Jesus, the demon “threw the child into a violent convulsion, and he fell to the ground, writhing and foaming at the mouth” (Mark 9:20 NLT).

The father said to Jesus, “Have mercy on us and help us, if you can.”
Jesus responded, “What do you mean, ‘If I can’?”  “Anything is possible if a person believes.”  Then the father cried out, “I do believe, but help me overcome my unbelief” (Mark 9:22-24)!  This father had to fight to believe.

Believing is not only the battle that we must win, it is the work that we must do.  Jesus says, “This is the only work God wants from you: Believe in the one he has sent” (John 6:29 NLT).  We all have been called to believe, and not just in His promises, but also in the person of Jesus, “the one he has sent.”  Even when we find it difficult, we must believe.  For “all things are possible to him who believes” (Mark 9:23 NKJ).

Helping Missionaries Win the Battle

WIM is more than just another missions agency.
It’s a family.

We will serve you, train you and care for you,

WIM is a close-knit family of individuals with big dreams for the nations. We operate through personal relationships with our members. We are a family. When asked what WIM is, any one of our missionaries will tell you that it is a family. As a core value, committed relationships are the heart of our organization. WIM can help its members to be the most effective missionaries possible, enabling us to accomplish much more together as a family than would be possible as individuals.

Make Love Known

By Sarah Pennington

“I saw something beautiful happen today. Our family was having a drink in a cafe when a gypsy child came in with an outstretched hand asking for money. We gave her some rubles and then talked with the boys about what had happened. As we left the cafe about thirty minutes later, we met the child again. She was begging on the stairs. Samuel smiled and waved and Joshua ran to her and threw his arms around her, hugging her tight. Her little face broke into a HUGE smile. My heart swelled with understanding.

“For a few seconds, she was not a beggar, but a best friend.”

She literally came alive with just a hug. She was ecstatic! For a second, she was a different child. She stands on those stairs, in the cold, in her ratty dress and probably gets ignored all day. For a few seconds, she was not a beggar, but a best friend. I realized, if she doesn’t know that I love her, then it is my fault. This moment started something in our hearts, and we are praying about it. The truth is, no one will know my love unless I make it known. So let’s make it known. Let’s love.”


Sarah and her husband Chad have a vision for sharing Christ, making disciples, and loving intentionally. They are passionate about taking back what the enemy has stolen and are committed to living a natural life in a supernatural way.

Missionary Life: The Joys and Hardships of Living in Another Culture

Living in another country and culture that is not your own can be both exciting and overwhelming. There are ups and downs, good times and bad times, victories and defeats. Have you ever lived overseas or in a different culture? Here are a few of the joys and hardships of cross-cultural living.

THE JOYS: 

  • Enjoyable and lasting friendships
  • Sharing the gospel with millions of people who have never heard of Jesus
  • Doing something we whole-heartedly believe in
  • Developing a greater understanding for God’s love and heart for the world
  • Fresh and cheap food
  • Getting to know yourself better
  • Learning how to live, thrive, and find joy in the uncomfortable

THE HARDSHIPS: 

  • Trusting in God’s provision in all areas of life: financially, emotionally and spiritually
  • Being challenged to rely more fully on God
  • Being homesick and missing friends and family
  • Not being fully known or understood by either our passport country or our host country
  • Bartering when you’re out and about in the markets
  • Learning where to focus your time
  • Learning to rely on God for everything including, finances, energy, joy, peace, health, food, rest, etc.
  • Driving a vehicle in the elements (rain, wind, beating down heat)
Have you ever lived cross-culturally?
We’d love to hear about your experience.

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