Writing Effective Newsletters

*Some of the infor­ma­tion in this arti­cle was tak­en from an arti­cle writ­ten by Ethan Kotel called How to Write Effective Copy

When writ­ing a newslet­ter, it is impor­tant to clear­ly com­mu­ni­cate your vision and pur­pose to your read­er. Below are some tips that will help you through the process of writ­ing your next newslet­ter.

1) Know Your Audience

  • Who is my audi­ence?

It is impor­tant when you sit down to begin to write that you con­sid­er who will be read­ing your newslet­ter. Think about each of your read­ers on an indi­vid­u­al basis and as a whole. What is their age? What is their gen­der? What do they do for a liv­ing? How do they know you? What do they real­ly want to hear from you?

Use the­se pieces of infor­ma­tion to write a clear, more per­son­al­ized let­ter for speci­fic groups of peo­ple or indi­vid­u­als.

2) Consider Your Platform and Format

  • Consider how your read­ers will receive your newslet­ter

Will you send it in an email, through MailChimp or Campaign Monitor, as a PDF, or will you send it out via “snail” mail?

  • Emails
    • Instead of writ­ing one email to your entire list, split your con­tact list by age, loca­tion, gen­der or oth­er cat­e­gories.
    • Create one basic email tem­plate and change it accord­ing to who will receive it. This will help you cre­ate a more per­son­al­ized email which will make your read­ers more like­ly to respond and engage with you.

3) Avoid being gener­ic

  • Use excit­ing action verbs that draw your read­ers in and inspire them to take action.
  • Clearly spell out what your read­er should do.
  • Make sure that every word you write has a speci­fic pur­pose, is strong and force­ful, and moves the read­er into tak­ing action.

4) Edit

  • Ask your­self: Is this infor­ma­tion real­ly nec­es­sary?
  • Rewrite, rewrite, rewrite!

Go over your let­ter sev­er­al times to give your­self a chance to rethink sen­tences and infor­ma­tion you used. Ask a friend or a rel­a­tive to read it to gain a fresh new per­spec­tive. He/she may catch some­thing you missed.

  • Remember: Consider your audi­ence and what is appro­pri­ate for them.

It’s not hard to write effec­tive let­ters. By fol­low­ing the­se four tips, you can cre­ate more effec­tive and com­pelling newslet­ters which will inspire and moti­vate your read­ers into action and pos­si­bly turn them into sup­port­ers.

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