Writing Effective Newsletters

*Some of the information in this article was taken from an article written by Ethan Kotel called How to Write Effective Copy

When writing a newsletter, it is important to clearly communicate your vision and purpose to your reader. Below are some tips that will help you through the process of writing your next newsletter.

1) Know Your Audience

  • Who is my audience?

It is important when you sit down to begin to write that you consider who will be reading your newsletter. Think about each of your readers on an individual basis and as a whole. What is their age? What is their gender? What do they do for a living? How do they know you? What do they really want to hear from you?

Use these pieces of information to write a clear, more personalized letter for specific groups of people or individuals.

2) Consider Your Platform and Format

  • Consider how your readers will receive your newsletter

Will you send it in an email, through MailChimp or Campaign Monitor, as a PDF, or will you send it out via “snail” mail?

  • Emails
    • Instead of writing one email to your entire list, split your contact list by age, location, gender or other categories.
    • Create one basic email template and change it according to who will receive it. This will help you create a more personalized email which will make your readers more likely to respond and engage with you.

3) Avoid being generic

  • Use exciting action verbs that draw your readers in and inspire them to take action.
  • Clearly spell out what your reader should do.
  • Make sure that every word you write has a specific purpose, is strong and forceful, and moves the reader into taking action.

4) Edit

  • Ask yourself: Is this information really necessary?
  • Rewrite, rewrite, rewrite!

Go over your letter several times to give yourself a chance to rethink sentences and information you used. Ask a friend or a relative to read it to gain a fresh new perspective. He/she may catch something you missed.

  • Remember: Consider your audience and what is appropriate for them.

It’s not hard to write effective letters. By following these four tips, you can create more effective and compelling newsletters which will inspire and motivate your readers into action and possibly turn them into supporters.

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